Christina Latorraca

CO-OWNER | Principal Designer

As Principal Designer, Christina runs the design gamut from brand identity to marketing collateral, web and UX design. Both analytical and artistic, Christina researches, creates, designs, and builds. She can take on a wide range of clients from different industries, using her understanding of the client’s world and what they are looking for to produce relevant work. 

After graduating from the University of Southern California with a BA in Fine Arts and minor in Advertising, Christina held a graphic design job at Linear Technology (Analog Devices) for 11 years, working in-house on marketing communications materials, technical papers, and managing the brand style guide. During her tenure at her corporate job, Christina obtained her MBA at Santa Clara University, with an emphasis in Entrepreneurship, sparking her interest in becoming the design lead at ModFox. 

With both an art and business background, Christina runs on the philosophy that creative work is not only about conveying messages and looking pretty, it is about increasing a company’s brand presence and defining their market positioning, with the ultimate goal of increasing business opportunities. 

In her free time, Christina enjoys baking, cooking, fitness, entertaining and decorating. 

Nicole Ruccolo

CO-OWNER | Director of Digital Marketing

Nicole is a strategic digital marketing and branding expert and spent 10 years partnering with B2C and B2B companies to research, create and implement marketing campaigns. Her expertise is in understanding the consumer purchase behavior and building a digital marketing mix using email automation and logic, SEO, and paid advertising. 
Nicole serves as a mentor and guest speaker for the California Program for Entrepreneurship, an incubator program for early stage ideas and startups based in Santa Clara University. She also advises for the Women’s Education Leadership League (W.E.L.L), a women’s business organization where she focuses on digital marketing. 
Nicole holds a BA from Rutgers University, majoring in Communication. She received her MBA from Santa Clara University with a concentration in product marketing. Originally from Manalapan, NJ, Nicole migrated to Silicon Valley in 2008 to be a part of a product launch with AT&T. When she's not working, Nicole can be found outside hiking or mountain biking in Los Altos, CA or at home working on DIY projects with her husband. 


Photo Cred:
Morgan Edkland Photography