You own a company and you have big ideas for your business—where to take it and where it will go. It’s mostly about the product, right? Appearance is secondary to the product – if I have a good product, the customers will come.
Of course you’ll need a good product or service. It’s what makes your business a business. But if you’re looking to enhance your presence and attract customers, design is crucial for that. Having a good logo, brand identity, and website will increase your chances of getting more business. Here’s why.
1. Make a good first impression
Your online presence matters – this is how new and potential customers will find you, and they will literally judge you as a company after only a few seconds. Of course, if the reason why a potential customer was visiting your website in the first place was by word of mouth or you already have a relationship with a potential customer, they may cut you some slack if your logo or website doesn’t look great. However, for someone researching on a cold basis, you have seconds to make a first impression. So, make it count!
2. It’s a reflection of who you are
How you look will reflect on how others think you will perform on the job. If your logo and general brand looks good, people believe you take your job seriously. If you are someone who has been in business for years but have had no time to update their brand, you’ve had a lot of business for good reason – you may have great reviews on external sites or have great word of mouth. However, in an increasingly digital world where you’ll run into competition, it’s important to stay on top of your game and invest in a good website. If you’re just starting a business, it’s hard to imagine spilling resources into design, but if you can it will increase your chances of potential visitors stopping by and becoming interested in doing business with you.
3. Think about your potential customers
It’s not only about looking pretty, it’s about making it easy for your potential customers to know who you are and find what they are looking for. Having good UX on your website is important for those seeking options for their needs. Again, you have seconds to make a compelling impression. If potential customers can’t find what they need from your website, they’ll leave.
4. Be remembered
If someone researches for a service and you are one of the companies in that list of possibilities, you are probably more likely to be considered as an option because someone remembered your brand. Differentiate against your competition. Give potential customers a reason why they should buy from you instead of someone else.
5. The right kind of messaging
It’s also about the right kind of brand look and what message you want to send to people about who you are. Let’s say you are a friendly, personable business owner that really likes to create relationships with your customers. And that’s who you are. You’ll want your logo, color palette, and overall look and language of your website to reflect that about you. If your website or aesthetic misses the mark on that, potential customers and referrals may be misguided.
I hope this provides insight into why design can make an impact on both your business and your customers’ impression of you. Think about it, marinate on it, and feel free to send us a message if you’re interested in a consulting session or to inquire about getting started on a design project.